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Liz Machtynger
(Machtynger, Liz)
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Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series)
by Merlin Stone, Neil Woodcock, Liz Machtynger
ISBN 9780749427009 (978-0-7494-2700-9)
Softcover, Kogan Page Business Books, 2000
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Handbook of Customer Relationship Marketing
by Merlin Stone, Neil Woodcock, Liz Machtynger
ISBN 9788124204306 (978-81-242-0430-6)
Hardcover, Crest Publishing House
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