Professional Marketing & Selling Techniques for Digital Wedding Photographers
by Jeff Hawkins, Kathleen Hawkins
ISBN 1584281804 (1-58428-180-4)
Find This Book
Softcover, Amherst Media, 2005
› Find signed collectible books: 'Professional Marketing & Selling Techniques for Digital Wedding Photographers'
Book summary: Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
More editions of Professional Marketing & Selling Techniques for Digital Wedding Photographers: