| Search | About | Preferences | Interact | Help | |
| 150 million books. 1 search engine. | ||
› Find signed collectible books: 'Born to Buy: The Commercialized Child And The New Consumer Culture'
Over the last fifteen years children's spending power has mushroomed to an estimated USD30 billion in direct purchases and another USD600 billion of influence over parental purchases. Advertising and marketing has exploded alongside expenditures and now totals more than USD12 billion a year. Ads targeted at children are virtually everywhere - in schools, museums and on the internet - and strategies for capturing the child wallet have become ever more sophisticated. Marketers are intruding into a child's most private space, organizing stealthy peer-to-peer viral marketing efforts, and using high tech scientific research methodologies. Together, these trends have led to a pervasive commercialisation of childhood in the West. By eighteen months babies can recognize logos, by two they ask for products by brand name. During their nursery school years children will request an average of twenty-five products a day, by the time they enter primary school the average child can identify 200 logos and children between the ages of six and twelve spend more time shopping than reading, attending youth groups, playing outdoors or spending time in household conversation. On the basis of first-hand research inside the advertising industry, BORN TO BUY lays bare the research, messages and marketing strategies being used to target children, and assesses the impact of those efforts. [via]
More editions of Born to Buy: The Commercialized Child And The New Consumer Culture:

› Find signed collectible books: 'Capital, the State and Labour: A Global Perspective'
More editions of Capital, the State and Labour: A Global Perspective:

› Find signed collectible books: 'The Consumer Society Reader'
More editions of The Consumer Society Reader:
› Find signed collectible books: 'Financial Openness and National Autonomy: Opportunities and Constraints'
The previous decade ushered in a globalization of finance and governments abandoned their "Keynesian" responsibility to engage in international financial management. A new doctrine of global neoclassicism arose, based on the premise that regulation of financial markets was futile. This volume rejects that approach, and asks whether national policy autonomy is still possible. The authors address financial openness from a "political economy" perspective, including both general historical and theoretical approaches, as well as case studies of countries such as Australia, Mexico, and Pakistan. [via]
More editions of Financial Openness and National Autonomy: Opportunities and Constraints:

› Find signed collectible books: 'The Golden Age of Capitalism: Reinterpreting the Postwar Experience'
More editions of The Golden Age of Capitalism: Reinterpreting the Postwar Experience:

› Find signed collectible books: 'Overspent American: Upscaling, Downshifting, and the New Consumer'
If getting and spending define our lives, then Juliet Schor now has us covered. Six years ago, her book The Overworked American scrutinized the getting part. It focused public attention on the disappearance of leisure and the harmful effects thereof on families and society. It sparked a debate over whether Americans really work as much as we proudly claim. (If so, how to explain the audience for Monday Night Football?) Nevertheless, Schor can take credit for helping push Congress into passing the Family Leave Act in 1993.
Now she is back with a critique of our spending. Schor notes that, despite rising wealth and incomes, Americans do not feel any better off. In fact, we tell pollsters we do not have enough money to buy everything we need. And we are almost as likely to say so if we make $85,000 a year as we are if we make $35,000. Schor believes that "keeping up with the Joneses" is no longer enough for today's media-savvy office workers. We set our sights on the lifestyles of those higher up the organizational chart. We seek to emulate characters on TV. For teenagers, "enough" is the idle splendor that hardly exists outside of what MTV un-ironically calls The Real World. Schor offers an original and provocative analysis of why many Americans feel driven and unhappy despite our success. As an alternative, she profiles several "downshifters" who've taken up voluntary simplicity in search of a more satisfying way of life. No policy solutions suggest themselves this time, only a change of heart. --Barry Mitzman [via]
More editions of Overspent American: Upscaling, Downshifting, and the New Consumer:

› Find signed collectible books: 'The Overspent American: When Buying Becomes You'
More editions of The Overspent American: When Buying Becomes You:
› Find signed collectible books: 'Overworked American: The Unexpected Decline of Leisure'
More editions of Overworked American: The Unexpected Decline of Leisure:
› Find signed collectible books: 'Nacidos para comprar/ Born to Buy: Los nuevos consumidores infantiles'
Los anuncios dirigidos a los niños están prácticamente en todas partes. A través de nuevas técnicas de publicidad, en el cine y la televisión, los productos llegan a niños y jóvenes en una cascada avasalladora. Schor examina a fondo el proceso mediante el que unas técnicas de marketing de gran alcance, ambición y eficacia causan un enorme impacto en la infancia. La autora analiza las implicaciones de esta estrategia. Valiéndose de sofisticados recursos, los profesionales del marketing convencen a los niños de que los productos son necesarios para su supervivencia social. Los anuncios influyen no sólo en lo que desean comprar, sino en lo que creen que son y en cómo se sienten en relación consigo mismos. En este libro imprescindible y revelador, la autora también propone directrices a padres y maestros. Lo que está en juego es el bienestar emocional y social de nuestros hijos. [via]
More editions of Nacidos para comprar/ Born to Buy: Los nuevos consumidores infantiles:
Founded in 1997, BookFinder.com has become a leading book price comparison site:
Find and compare hundreds of millions of new books, used books, rare books and out of print books from over 100,000 booksellers and 60+ websites worldwide.
