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Jeffrey J. Fox
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The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from Itby Jeffrey J. Fox , Richard C. GregoryISBN 0471694231 (0-471-69423-1)
Hardcover, John Wiley & Sons
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The Dollarization Discipline: How to Translate Your Value-Added into Real Moneyby Jeffrey J. Fox , Richard C. GregoryISBN 0471659509 (0-471-65950-9)
Hardcover, John Wiley & Sons Inc
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› Find signed collectible books: 'The Dollarization Discipline: How to Translate Your Value-Added into Real Money'Book summary:How companies turn value-added into real profits
The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that.
Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer!
With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added."
Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company. [via]More editions of The Dollarization Discipline: How to Translate Your Value-Added into Real Money:
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Don't Send a CVby Jeffrey J. FoxISBN 0091884276 (0-09-188427-6)
Hardcover, Random House
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› Find signed collectible books: 'Don't Send a CV'Book summary:The workplace is now smarter and more competitive than ever. The real plum jobs are out there, but they're harder to get. Now, bestselling author and innovative thinker Jeffrey J Fox comes to the rescue again with this no-nonsense collection of surprising and daring rules for landing the right job. Easy to read, inspiring and often counterintuitive, these concise ideas reflect the values of creative thinking that have made Fox one of the world's most emulated businessmen. He has had proven success with all of his rules including: -CVs don't sell, -Don't ask for directions, -Make a big splash, not lots of little ripples, -Don't talk in an interview. Fox also has a jobseekers' glossary and a job-getting blueprint. His rules not only help you devise a winning strategy, but also show you how to prepare for and make the best impression in an interview. This wisdom-packed book will give you the edge on the competition and help prepare you for the challenges and rewards of landing not just a good job, but a great one. [via]
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Don't Send a Resume: And Other Contrarian Rules to Help Land a Great Jobby Jeffrey J. FoxISBN 0786865962 (0-7868-6596-2)
Hardcover, Hyperion Books
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› Find signed collectible books: 'Don't Send a Resume: And Other Contrarian Rules to Help Land a Great Job'Book summary:You've read the how-to-figure-out-what-you-really-want-to-do books and completed their soul-searching assignments. You've prepared a resume worthy of the world's top performer in your field, and you've printed it on discreetly fabulous paper. And you've sent it to the (select, of course) few hundred employers you'd like to work for... and still you're looking for that great job. No wonder, then, that a book with the title Don't Send a Resume has grabbed your attention.
Jeffrey Fox is the ultimate marketer, consumed with and successful at ensuring his product stands out and is snatched up--and in this case, that product is you. Don't Send a Resume is his tip-laden guide on how to make yourself visible, desirable, and ultimately invaluable to your next employer. Dismissing the well-worn routes of sending unsolicited resumes and contacting personnel departments, Fox concentrates on what will turn job-seekers into super salespeople. While occasionally just spiced-up commonsense, his advice is simple, direct, and often ingenious, supported by details and made colorful by the odd illustration. Understand the jargon of job seeking and translate that jargon into meaningful marketing clues. Determine how the job you want creates value for the company and "dollarize" yourself accordingly. Look for a job in the unorthodox places that other job-seekers overlook. Write "boomerang" letters in response to job ads. Don't expect employers to care about your job objective or what you like to do; they only care about what they need. Don't talk and tell in an interview; answer, ask, listen, and sell. Whatever you do, don't order sauce-splashing food in a lunch interview, however tempting the dish. Oh, and don't forget to ask for the job. --S. Ketchum [via]
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How to Be a CEOby Jeffrey J. FoxISBN 0091856388 (0-09-185638-8)
Hardcover, Random House
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How to Become a Great Boss: The Rules for Getting and Keeping the Best Employeesby Jeffrey J. FoxISBN 0091887712 (0-09-188771-2)
Hardcover, Random House
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How to Become a Marketing Superstar : Essential Rules of Business Successby Jeffrey J. FoxISBN 0091891655 (0-09-189165-5)
Hardcover, Random House
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Registerby Jeffrey J. FoxISBN 0786868244 (0-7868-6824-4)
Hardcover, Hyperion Books
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› Find signed collectible books: 'How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register'Book summary:With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace. [via]
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How to Become a Rainmaker: The People Who Get and Keep Customersby Jeffrey J. FoxISBN 0091876540 (0-09-187654-0)
Hardcover, Random House
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› Find signed collectible books: 'How to Become a Rainmaker : The People Who Get and Keep Customers'Book summary:Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in salesbe it books, cars, or real estateHow to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field. [via]
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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clientsby Jeffrey J. FoxISBN 0786885122 (0-7868-8512-2)
Softcover, Hyperion Books
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How to Become CEO : The Rules for Rising to the Top of Any Organizationby Jeffrey J. FoxISBN 0091826616 (0-09-182661-6)
Hardcover, Random House
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› Find signed collectible books: 'How to Become CEO : The Rules for Rising to the Top of Any Organization'Book summary:Most books about career advancement are either weighty examinations about success in the workplace (e.g., How to Be a Star at Work and Working with Emotional Intelligence) or flippant, humorous takes on surviving the countless inanities of modern work life (e.g., Working Wounded). Jeffrey Fox's book, How to Become CEO: The Rules for Rising to the Top of Any Organization is neither. Instead, Fox presents 75 commonsense rules about successfully conducting your career.
Rules like "Know Everybody by Their First Name" and "No Goals No Glory" may seem obvious; others, such as "Don't Take Work Home from the Office" or "Don't Have a Drink with the Gang" may not. Each is accompanied by page or two of succinct and thought-provoking explanation. For example, for rule 27, "Don't Hide an Elephant," Fox writes, "Big problems always surface. If they have been hidden, even unintentionally, the negative fallout is always worse. The 'hiders' always get burned, regardless of complicity. The 'discoverers' always are safe, regardless of complicity." Wise and to the point, How to Become CEO will help just about anybody's career, whether you want to become CEO or not. --Harry C. Edwards [via]
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How to Get to the Top: Business Lessons Learned at the Dinner Tableby Jeffrey J. FoxISBN 1401303307 (1-4013-0330-7)
Hardcover, Hyperion Books
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› Find signed collectible books: 'How to Get to the Top: Business Lessons Learned at the Dinner Table'Book summary:The bestselling author of How to Become CEO returns with a pithy, smart, and useful collection of wisdom learned by business leaders at their own family dinners
Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? Then this is the book for you. In How to Get to the Top, bestselling author Jeffrey J. Fox combines his own experience as an extremely successful entrepreneur with lessons learned at the family dinner table by business leaders such as Howard Schultz, CEO of Starbucks; Tom Chappell, founder of Tom's of Maine; Leslie Blodgett, CEO of Bare Escentuals; and George Steinbrenner, principal owner of the New York Yankees. The essential guide on how to get to the top -- and stay there -- this compelling book contains hard-hitting advice on independence and self-reliance, management dynamics, and problem solving, including:
--You cant unsour the milk.
[via]
--Speak sweetly: You may have to eat your words.
--Tip as if you were the tippee.
--Act like you own the place.
--You have to know the rules to break them.
--Never be late.
--Always compliment the chef . . . especially at home.
--Teach your girls to whistle.
--Spend the company's money as you would your own.
--Dont teach the quarterback to catch.More editions of How to Get to the Top: Business Lessons Learned at the Dinner Table:
How to Land Your Dream Job: No Resume! and Other Secrets to Get You in the Doorby Jeffrey J. FoxISBN 1401303048 (1-4013-0304-8)
Hardcover, Hyperion Books
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How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Knowby Jeffrey J. FoxISBN 0091900166 (0-09-190016-6)
Hardcover, Random House
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› Find signed collectible books: 'How to Make Big Money in Your Own Small Business : Unexpected Rules Every Small Business Owner Needs to Know'Book summary:With only about half of small businesses still trading after the first three years, setting up and surviving as an entrepreneur can be a tough game. Bestselling author Jeffrey Fox has come up with a winning formula for small-business owners to guarantee themselves commercial success and, what is more, how to make big money in the process. This book offers simple, practical and unique advice on every aspect of running a small business, from how to get start-up money to staying in profit. Fox also provides more creative and quirky insights into how to be successful such as why you should: not to work from home; hire an ex-paperboy instead of a Harvard graduate; pick up paperclips but overspend on your customers. Whether you're already a small-business owner or are simply contemplating becoming one, this guide is essential reading. [via]
More editions of How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know:
- How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know: ISBN 0786868252 (0-7868-6825-2)
Hardcover, Hyperion Books - How to Make Big Money in Your Own Small Business : Unexpected Rules Every Small Business Owner Needs to Know: ISBN 0091900166 (0-09-190016-6)
Hardcover, Random House
- How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know: ISBN 0786868252 (0-7868-6825-2)
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Secrets of Great Rainmakers : Proven Techniques from the Business Prosby Jeffrey J. FoxISBN 0091912784 (0-09-191278-4)
Hardcover, Random House
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› Find signed collectible books: 'Secrets of Great Rainmakers : Proven Techniques from the Business Pros'Book summary:In Secrets of Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. Drawing on over fifty interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers to get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular. Jeffrey gets to the heart of the matter, and condenses years of rainmaker trial and error into memorable chapters guaranteed to increase sales. They've already been proven! Among the secrets, you'll find: - Rainmakers have no competitors - You can't sell beer sitting at your desk - Take the word 'price' out of your vocabulary - Never give a quote - How to prepare a presentation This guide is essential reading for anyone wanting to get ahead in business. [via]
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Secrets of Great Rainmakers: The Keys to Success and Wealthby Jeffrey J. FoxISBN 1401301576 (1-4013-0157-6)
Hardcover, Hyperion Books
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