Although successful athletes credit attitude, motivation and visualization for many of their accomplishments, few jocks spend even as much as 5% of training time in mental preparation, athletic mental trainer Loehr contends. Development of that element of sports is the purpose of this step-by-step guide to what the author calls the Athletic Training System. Although the text sometimes reads like a long locker-room lecturecomplete with jargon (ideal performance state, positive energy flow, etc.)there is useful advice about self-concepts, muscle-relaxation, meditation and controlling emotions that make this worthwhile for the committed athlete. In a brief forword, Arthur Ashe asserts that Loehr's mental-discipline principles have been invaluable for him both on and off the tennis court.
Loehr believes that mental toughness is learned, not inherited. To help acquire the skill, he offers a four-part formula of self-discipline, self-control, self-confidence, and self-realization. The goal is to minimize the effect of a competitor's negative attitudes and achieve a balance between mind and muscle.
Dr. Jim Loehr is a world-renowned performance psychologist, Co-Founder of the Human Performance Institute, and author of 16 books including his most recent, The Only Way to Win. He also co-authored the national bestseller The Power of Full Engagement.
From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful acheivement, personal fulfilment and life satisfaction is the strength of one's character. He strongly contends that character strength can be built in the same way that muscle strength is built throught energy investment.