J.B. McCall (J. B. McCall / McCall, J.B. / McCall, J. B.)

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  Fundamentals of Marketing
  by John Desmond, Marilyn A. Stone, J.B. McCall
  Softcover, Routledge, ISBN 0415370973 (0-415-37097-3)

  More editions of Fundamentals of Marketing:

  • Fundamentals of Marketing: Hardcover, Routledge, ISBN 0415370965 (0-415-37096-5)
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  International Strategic Marketing: A European Perspective
  by Marilyn Stone, J.B. McCall
  Softcover, Routledge, ISBN 0415314178 (0-415-31417-8)

  More editions of International Strategic Marketing: A European Perspective:

  • International Strategic Marketing: A European Perspective: Hardcover, Routledge, ISBN 041531416X (0-415-31416-X)
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  Marketing by Agreement: A Cross-Cultural Approach to Business Negotiations
  by J. B. McCall, M. B. Warrington
  Softcover, Wiley & Sons Australia, Limited, John, ISBN 0471911615 (0-471-91161-5)

  More editions of Marketing by Agreement: A Cross-Cultural Approach to Business Negotiations:

  • Marketing by Agreement: A Cross-Cultural Approach to Business Negotiations: Softcover, Wiley, ISBN 0471921521 (0-471-92152-1)
  • Marketing by Agreement: A Cross-Cultural Approach to Business Negotiations: Hardcover, Wiley, ISBN 0471904619 (0-471-90461-9)
  • Marketing by Agreement: A Cross-Cultural Approach to Business Negotiations: Hardcover, John Wiley & Sons Inc, ISBN 0471921513 (0-471-92151-3)