Principles of Marketing: Global and Southern African Perspectives
by Kotler, Armstrong, Tait, Beneke, Bhowan, Blake, Botha, Cassim, De Jager, Frey, George, Golenstaneh, Human , Ramille, Roberts-Lombard, Rootman, ...
ISBN 9781770255616 (978-1-77025-561-6)
Softcover, Pearson Education South Africa, 2010
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