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Guy Kawasaki
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Apple: The Inside Story of Intrigue, Egomania, and Business Blundersby Jim Carlton, Guy KawasakiISBN 0788190687 (0-7881-9068-7)
Hardcover, Diane Pub Co
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Forceby Jim Carlton, Guy KawasakiISBN 0793155614 (0-7931-5561-4)
Hardcover, Kaplan
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› Find signed collectible books: 'Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force'Book summary:[via]For the first time in paperback, a revised edition of the book that launched the term customer evangelism and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability.
When customers are truly thrilled about their experience with a product or service, they become outspoken evangelists for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth.
By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. Creating Customer Evangelists explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a companys success.
Creating Customer Evangelists is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.More editions of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force:
Database 101by Guy KawasakiISBN 0938151525 (0-938151-52-5)
Hardcover, Addison-Wesley
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Going Visual: Using Images To Enhance Productivity, Decision-Making And Profitsby Alexis Gerard, Bob Goldstein, Guy KawasakiISBN 0471710253 (0-471-71025-3)
Hardcover, John Wiley & Sons Inc
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Going Visual: Using Images to Enhance Productivity, Decision-Making and Profitsby Guy Kawasaki , Alexis Gerard, Bob GoldsteinISBN 0471731757 (0-471-73175-7)
Hardcover, John Wiley & Sons
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Hindsights: The Wisdom and Breakthroughs of Remarkable Peopleby Guy KawasakiISBN 0446671150 (0-446-67115-0)
Softcover, Grand Central Pub
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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profitby Guy Kawasaki , Michele Moreno, Rick KotISBN 0786881631 (0-7868-8163-1)
Softcover, Hyperion Books
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› Find signed collectible books: 'How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit'Book summary:A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive. [via]
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Kiss Guide to Microsoft Windows: Covers Windows 98 and Windows 98 Second Editionby Rich Levin, Guy KawasakiISBN 0789459825 (0-7894-5982-5)
Softcover, Dk Pub
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The MacIntosh Wayby Guy KawasakiISBN 0060973382 (0-06-097338-2)
Softcover, Harpercollins
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› Find signed collectible books: 'The MacIntosh Way'Book summary:The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry. [via]
Millennium Windowsby Rich Levin, Guy Kawasaki , Dorling Kindersley Publishing StaffISBN 0789472031 (0-7894-7203-1)
Softcover, Dorling Kindersley Publishing, Incorporated
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Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Servicesby Guy Kawasaki , Michele MorenoISBN 088730995X (0-88730-995-X)
Softcover, Harpercollins
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- Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services: ISBN 0887309968 (0-88730-996-8)
Hardcover, Harpercollins - Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services: ISBN 088730995X (0-88730-995-X)
Softcover, Harpercollins
- Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services: ISBN 0887309968 (0-88730-996-8)
Selling the Dreamby Guy KawasakiISBN 0060922125 (0-06-092212-5)
Softcover, HarperCollins Canada, Limited
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Selling the Dream: How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelismby Guy KawasakiISBN 0887306004 (0-88730-600-4)
Softcover, Harpercollins
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- Selling the Dream: How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelism: ISBN 0060166320 (0-06-016632-0)
Hardcover, Harpercollins - Selling the Dream: How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelism: ISBN 0887306004 (0-88730-600-4)
Softcover, Harpercollins
- Selling the Dream: How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelism: ISBN 0060166320 (0-06-016632-0)
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