Gary L Lilien (Gary L. Lilien)

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• 
  Marketing Engineering, Revised Second Edition

  ISBN 9781412022521 (978-1-4120-2252-1)
  Softcover, CreateSpace Independent Publishing Platform, 2004

  
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• 
  Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)

  ISBN 9780130355492 (978-0-13-035549-2)
  Hardcover, Pearson College Div, 2002

  
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• 
  Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
  

  by Gary L Lilien

  ISBN 9780321014177 (978-0-321-01417-7)
  Hardcover, Addison-Wesley

  
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• 
  Marketing Management
  

  by Gary L Lilien

  ISBN 9780582849624 (978-0-582-84962-4)
  Softcover, Prentice Hall, 2003

  
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• 
  Marketing Management and Strategy: Marketing Engineering Applications
  

  by Gary L Lilien

  ISBN 9780321046406 (978-0-321-04640-6)
  Softcover, Addison-Wesley, 1998

  
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• 
  Marketing Models
  

  by Gary L Lilien

  ISBN 9780135446447 (978-0-13-544644-7)
  Hardcover, Prentice Hall, 1991

  
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  › Find signed collectible books: 'Marketing Models'
  
• 
  Marketing Models
  

  by Gary L Lilien

  ISBN 9780135619292 (978-0-13-561929-2)
  Softcover, Prentice-Hall, 1992

  
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• 
  A marketing promotion model with word of mouth effects
  

  by Gary L Lilien

  ISBN 9781179133713 (978-1-179-13371-3)
  Softcover, Nabu Press, 2011

  
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• 
  Marketing Research: Marketing Engineering Applications
  

  by Gary L Lilien

  ISBN 9780321046468 (978-0-321-04646-8)
  Softcover, PEARSON, 1998

  
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• 
  New product and brand management: Marketing engineering applications
  

  by Gary L Lilien

  ISBN 9780321046444 (978-0-321-04644-4)
  Softcover, Addison-Wesley, 1999

  
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• 
  A utility model for product positioning
  

  by Gary L Lilien

  ISBN 9781245598415 (978-1-245-59841-5)
  Softcover, Nabu Press, 2011

  
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