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David Weinberger
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Adventurer's Guide to Interleaf Lispby David WeinbergerISBN 1566900425 (1-56690-042-5)
Softcover, Cengage Learning
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The Cluetrain Manifesto: The End of Business As Usualby David Weinberger , Christopher Locke, Rick Levine, Doc SearlsISBN 0738204315 (0-7382-0431-5)
Softcover, Basic Books
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› Find signed collectible books: 'The Cluetrain Manifesto: The End of Business As Usual'Book summary:How would you classify a book that begins with the salutation, "People of Earth..."? While the captains of industry might dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar plexus of corporate America, authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger show how the Internet is turning business upside down. They proclaim that, thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. "Markets are conversations," the authors write, and those conversations are "getting smarter faster than most companies." In their view, the lowly customer service rep wields far more power and influence in today's marketplace than the well-oiled front office PR machine.
The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them"; thesis no. 62: "Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall"; thesis no. 74: "We are immune to advertising. Just forget it." The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will change it all. While Cluetrain will strike many as loud and over the top, the message itself remains quite relevant and unique. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace. All aboard! --Harry C. Edwards [via]
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Cluetrain Manifesto: The End of Business As Usualby Rick Levine, Christopher Locke, Doc Searls, David WeinbergerISBN 1876719230 (1-876719-23-0)
Softcover, Hardie Grant Books
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Everything Is Miscellaneous: The Power of the New Digital Disorderby David WeinbergerISBN 0805088113 (0-8050-8811-3)
Softcover, Henry Holt & Co
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My Hundred Million Dollar Secretby David WeinbergerISBN 1847288006 (1-84728-800-6)
Softcover, Lulu.Com
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Nuclear Dialoguesby David WeinbergerISBN 0820404543 (0-8204-0454-3)
Hardcover, Peter Lang Pub Inc
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Small Pieces Loosely Joinedby David WeinbergerISBN 1903985366 (1-903985-36-6)
Softcover, Perseus Books Group
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Small Pieces Loosely Joined: A Unified Theory of the Webby David WeinbergerISBN 0738208507 (0-7382-0850-7)
Softcover, Perseus Books Group
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› Find signed collectible books: 'Small Pieces Loosely Joined: A Unified Theory of the Web'Book summary:David Weinberger's Small Pieces Loosely Joined does not merely celebrate the World Wide Web; it attempts to make a case that the institution has completely remodeled many of the world's self-perceptions. The book does so entertainingly, if not convincingly, and is a lively collection of epigrammatic phrases (the Web is "'place-ial' but not spatial"; "on the Web everyone will be famous to 15 people"), as well as illustrations of these changes. There are intriguing assertions: that the Web is "broken on purpose" and that its many pockets of erroneous information and its available forums for disputing, say, manufacturers' hyperbole, let people feel more comfortable with their own inherent imperfections. At other times the book seems stale: it declares that the Web has disrupted long-held axioms about time, space, and knowledge retrieval and that it has dramatically rearranged notions of community and individuality. Weinberger's analysis, though occasionally facile and too relentlessly optimistic and overstated, is surely destined to be the subject of furious debate in chat rooms the cyber-world over. --H. O'Billovich [via]
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