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Colin McDonald (McDonald, Colin)

  • Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency
    by Colin McDonald
    Hardcover, Ntc Business Books, ISBN 0844235067 (0-8442-3506-7)
  • How Advertising Works
    by Colin McDonald
    Softcover, NTC Publications, ISBN 1870562429 (1-870562-42-9)
  • Is Your Advertising Working?: A Guide to Evaluating Campaign Performance
    by Colin McDonald, World Advertising Research Center Staff
    Softcover, World Advertising Research Center, ISBN 184116139X (1-84116-139-X)
  • Small Enterprise Development in Mini Island Economies: The Case of Tobago
    by Colin McDonald
    Softcover, Peter Lang Pub Inc, ISBN 0820443522 (0-8204-4352-2)

    More editions of Small Enterprise Development in Mini Island Economies: The Case of Tobago:

    • Small Enterprise Development in Mini Island Economies: The Case of Tobago: Softcover, Peter Lang Pub Inc, ISBN 3631350880 (3-631-35088-0)
  • Tracking Advertising and Monitoring Brands
    by Colin McDonald
    Softcover, Admap Publications, ISBN 184116061X (1-84116-061-X)
Colin McDonald
at LibraryThing

coauthors & alternates:

  • World Advertising Research Center Staff

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