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Chris Lederer
(Lederer, Chris)
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Harvard Business Review on Customer Relationship Management
by C. K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer
, Hill Sam
ISBN 9781578516995 (978-1-57851-699-5)
Softcover, Harvard Business Review Press, 2002
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The Infinite Asset: Managing Brands to Build New Value
by Sam Hill, Chris Lederer
, Kevin Lane Keller
ISBN 9781578512492 (978-1-57851-249-2)
Hardcover, Harvard Business Review Press, 2001
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