| Search | About | Preferences | Interact | Help | |
| 150 million books. 1 search engine. | ||
Chip Heath
new books, used books, rare books by Chip Heath
› Find all books by 'Chip Heath' and compare prices› Find signed collectible books by 'Chip Heath'
-
Made to Stick: Why Some Ideas Survive and Others Dieby Chip Heath , Dan HeathISBN 1400064287 (1-4000-6428-7)
Hardcover, Random House Inc
Find This Book
› Find signed collectible books: 'Made to Stick: Why Some Ideas Survive and Others Die'Book summary:Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideasbusiness people, teachers, politicians, journalists, and othersstruggle to make their ideas stick.
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.
In this indispensable guide, we discover that sticky messages of all kindsfrom the infamous kidney theft ring hoax to a coachs lessons on sportsmanship to a vision for a new product at Sonydraw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. Its a fast-paced tour of success stories (and failures)the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect ; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasand tells us how we can apply these rules to making our own messages stick. [via]More editions of Made to Stick: Why Some Ideas Survive and Others Die:
Made to Stick: Why Some Ideas Take Hold and Otherscome Unstuckby Chip HeathISBN 1905211570 (1-905211-57-0)
Hardcover, Arrow Books Ltd
Find This Book
› Find signed collectible books: 'Made to Stick: Why Some Ideas Take Hold and Otherscome Unstuck'More editions of Made to Stick: Why Some Ideas Take Hold and Otherscome Unstuck:
-
A Primer on Decision Making: How Decisions Happenby James G. March, Chip HeathISBN 0029200350 (0-02-920035-0)
Hardcover, Free Pr
Find This Book
› Find signed collectible books: 'A Primer on Decision Making: How Decisions Happen'Book summary:Building on lecture notes from his course at Stanford University, James G. March provides an introduction to decision making, a central human activity, fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioural science to show decision making in its broadest context. By emphasizing how decisions are actually made - as opposed to how they should be made - he enables those involved in the process to understand it both as observers and as participants. In addition, March explains key concepts of vital importance to decision makers, such as limited rationality, history-dependent rules, and ambiguity, and weaves these ideas into a full depiction of decision making. [via]
More editions of A Primer on Decision Making: How Decisions Happen:
Rumor Mills: The Social Impact Of Rumor And Legendby Chip Heath , Veronique Campion-Vincent, GARY ALAN FINEISBN 0202307468 (0-202-30746-8)
Hardcover, Transaction Pub
Find This Book
› Find signed collectible books: 'Rumor Mills: The Social Impact Of Rumor And Legend'More editions of Rumor Mills: The Social Impact Of Rumor And Legend:
Rumor Mills: The Social Impact of Rumor and Legendby Gary Alan Fine, Chip Heath , Veronique Campion-VincentISBN 0202307476 (0-202-30747-6)
Softcover, Transaction Pub
Find This Book
› Find signed collectible books: 'Rumor Mills: The Social Impact of Rumor and Legend'More editions of Rumor Mills: The Social Impact of Rumor and Legend:
What Sticks Why Some Ideas Work and Others Don'tby Chip Heath , Dan HeathISBN 009950569X (0-09-950569-X)
Softcover, Random House
Find This Book
› Find signed collectible books: 'What Sticks Why Some Ideas Work and Others Don't'More editions of What Sticks Why Some Ideas Work and Others Don't:
![[powered by Muze Inc.]](http://i.bookfinder.com/images/site/muze/powered_by_muze.gif){kind=small}