Bjoern Bloching (Bloching, Bjoern)

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• 
  Moment of Truth: Redefining the CEO's Brand Management Agenda
  

  by Andreas Bauer Bjoern Bloching Alan Mitchell, Björn Bloching, Kai Howaldt, Alan Mitchell

  ISBN 9781403998965 (978-1-4039-9896-5)
  Hardcover, Palgrave MacMillan, 2006

  
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