The Buttercup is a tale of one man's enterprise and incredible generosity. It tells the story of Scottish entrepreneur, Andrew Ewing, who created a grocery business that touched the hearts of its customers and 'lit up' high streets all over Scotland and the north of England, in the first half of the last century. These were the shops of the Buttercup Dairy Company, each one recognisable by its wonderful tiled decor and its magnificent girl and cow mural. But there is much more to this story than business for, behind the scenes, its founder quietly gave away a fortune in final ambition to die a poor man. This included the donation of 100,000 eggs a week to local hospitals and charities. During the depression years of the early 1930s, many a person would also find a small packet slipped into their pocket, containing half a pound of butter or some rashers of bacon.The Buttercup also looks behind the scenes of the company and includes heartwarming memories of Buttercup staff - much of it gleaned from personal interviews with former employees and their families.Illustrated with over ninety photographs, The Buttercup is beautifully written and presented, using magazine quality paper to bring out the full quality of the images.