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Ben Shields
(Shields, Ben)
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by Irving Rein, Philip Kotler, Ben Shields
ISBN 9780071454094 (978-0-07-145409-4)
Hardcover, McGraw Hill, 2006
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This is not available 005523
by Ben Shields
ISBN 9781243477972 (978-1-243-47797-2)
Softcover
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