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› Find signed collectible books: 'Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society'
Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. [via]
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› Find signed collectible books: 'The Art of the Seductress: Techniques of the Great Seductresses from Biblical Times to the Postmodern Era'
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› Find signed collectible books: 'Bloom's Morning: Coffee, Comforters, and the Secret Meaning of Everyday Life'
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› Find signed collectible books: 'Die Laughing'
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› Find signed collectible books: 'Games and Activities for Media, Communication, and Cultural Studies Students'
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› Find signed collectible books: 'The Hamlet Case'
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› Find signed collectible books: 'Is It Add: A Home Evaluation Guidebook'
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› Find signed collectible books: 'Language in Thought and Action'
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› Find signed collectible books: 'The Mass Comm Murders: 5 Media Theorists Self-Destruct'
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› Find signed collectible books: 'Media and Society: A Critical Perspective'
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› Find signed collectible books: 'Murder Ad Nauseam'
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› Find signed collectible books: 'Signs in Contemporary Culture: An Introduction to Semiotics'
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