Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "
by Anne Coughlan , Erin Anderson, Louis W. Stern, Adel El-Ansary, Christopher H. Lovelock, Jochen Wirtz, Alan Tapp
ISBN 9781408200087 (978-1-4082-0008-7)
Softcover, Prentice Hall, 2007
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